You signed a contract and sent a check. That’s not commitment. That’s paperwork.
Real commitment means doing homework when you have board meetings, showing up present when your startup is on fire, prioritizing our work when everything else feels more urgent.
Most executives think they can half-ass this process and still get results. They show up distracted, skip assignments, and wonder why they’re not improving. Then they blame the coaching.
I don’t work that way. And if you want results, neither can you.
Do the Homework
It takes 200 hours to master a new skill. You can’t hire me for 200 hours, so the homework bridges that gap. No homework = no improvement. Period.
I don’t care what you have to do to protect this time. Have your assistant treat it like a life-saving medical appointment. Disappear from Slack. Whatever it takes. Do it.
Show Up Present
Treat our calls like meetings with your biggest investor. Because that’s exactly what they are. These call are an investments in your most important asset. You.
Before every call:
- Turn off notifications
- Close Slack
- Clear your mental space
- Be ready to engage
If I catch you responding to messages during our session, I hang up. Your choice. Your investment.
Trust the Feedback
You hired me because your current approach isn’t working. So when I tell you to change something, don’t debate it, integrate it.
I’ve already filtered out clients who can’t handle direct feedback. But occasionally, executives hit a wall and start resisting. They dig in their heels instead of leaning into growth.
Here’s the reality: You’re here because something needs to change. Trust the process, or waste your money defending the status quo.
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