The Genius Doctor Who Became Accessible to Close an Over-Subscribed Series C
Industry: Medical Technology
Timeline: 4 weeks
Before
Transformed from aloof genius to trusted expert in investor meetings. Responded to questions with respect and clarity, translating complex medical concepts into compelling business narratives. His newfound ability to connect with non-medical investors was crucial to closing their over-subscribed series- C.
The Work
We broke him of his "brilliant but inaccessible" habits through intensive training. Taught him to give core answers with detailed follow-ups, answer the question he thought should be answered without insulting the original question, and tell approachable stories about their device instead of fixating on 100% accuracy while losing his audience.
After
Secured millions in soft commits within 45 minutes of walking off stage. Raised a total of $54M in 2 months and took life-saving diagnostic technology open source.